Rutz, Oliver: search on Z-Library

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1

Managing Blood Donations with Marketing

Aravindakshan, Ashwin, Rubel, Olivier, Rutz, Oliver

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 431 KB

english, 2015

2

A Dynamic Model of the Effect of Online Communications on Firm Sales

Sonnier, Garrett P., McAlister, Leigh, Rutz, Oliver J.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 360 KB

english, 2011

3

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

Rutz, Oliver J, Bucklin, Randolph E, Sonnier, Garrett P

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 165 KB

english, 2012

4

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Rutz, Oliver J., Trusov, Michael, Bucklin, Randolph E.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 2.18 MB

english, 2011

5

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

Srinivasan, Shuba, Rutz, Oliver J., Pauwels, Koen

Journal:

Journal of the Academy of Marketing Science

Year:

2016

Language:

english

File:

PDF, 707 KB

english, 2016

6

The Evolution of Internal Market Structure

Rutz, Oliver J., Sonnier, Garrett P.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 269 KB

english, 2011

7

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Reimer, Kerstin, Rutz, Oliver J., Pauwels, Koen

Journal:

Journal of Interactive Marketing

Year:

2014

Language:

english

File:

PDF, 531 KB

english, 2014

8

Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data

Rutz, Oliver J., Trusov, Michael

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 260 KB

english, 2011

9

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Rutz, Oliver J, Bucklin, Randolph E

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 1.59 MB

english, 2011

10

A New Method to Aid Copy Testing of Paid Search Text Advertisements

Rutz, Oliver J., Sonnier, Garrett P., Trusov, Michael

Journal:

Journal of Marketing Research

Year:

2017

Language:

english

File:

PDF, 659 KB

english, 2017

11

Endogeneity and marketing strategy research: an overview

Rutz, Oliver J., Watson, George F.

Journal:

Journal of the Academy of Marketing Science

Year:

2019

Language:

english

File:

PDF, 518 KB

english, 2019

12

The activity of protein phosphatase 5 towards native clients is modulated by the middle- and C-terminal domains of Hsp90

Haslbeck, Veronika, Eckl, Julia M., Drazic, Adrian, Rutz, Daniel A., Lorenz, Oliver R., Zimmermann, Kerstin, Kriehuber, Thomas, Lindemann, Claudia, Madl, Tobias, Richter, Klaus

Journal:

Scientific Reports

Year:

2015

Language:

english

File:

PDF, 1.69 MB

english, 2015

13

Maturation and maintenance of cholinergic medial septum neurons require glucocorticoid receptor signaling

Christian Guijarro, Susanne Rutz, Katharina Rothmaier, Marc Turiault, Qixia Zhi, Thomas Naumann, Michael Frotscher, Francois Tronche, Rolf Jackisch, Oliver Kretz

Journal:

Journal of Neurochemistry

Year:

2006

Language:

english

File:

PDF, 832 KB

english, 2006

14

The final steps of [FeFe]-hydrogenase maturation

Lampret, Oliver, Esselborn, Julian, Haas, Rieke, Rutz, Andreas, Booth, Rosalind L., Kertess, Leonie, Wittkamp, Florian, Megarity, Clare F., Armstrong, Fraser A., Winkler, Martin, Happe, Thomas

Journal:

Proceedings of the National Academy of Sciences

Year:

2019

Language:

english

File:

PDF, 1.64 MB

english, 2019

15

AlGaN avalanche Schottky diodes with high Al-content

Watschke, Lars, Passow, Thorsten, Fuchs, Frank, Kirste, Lutz, Driad, Rachid, Rutz, Frank, Leone, Stefano, Rehm, Robert, Ambacher, Oliver

Journal:

Japanese Journal of Applied Physics

Year:

2019

Language:

english

File:

PDF, 753 KB

english, 2019

16

VANISH regularization for generalized linear models

Rutz, Oliver J., Sonnier, Garrett P.

Journal:

Quantitative Marketing and Economics

Year:

2019

Language:

english

File:

PDF, 411 KB

english, 2019

17

ChemInform Abstract: Powder Metallurgy in Electromagnetic Applications

C. G. OLIVER, H. G. RUTZ

Journal:

Year:

1996

File:

PDF, 23 KB

1996

18

Does banner advertising affect browsing for brands? clickstream choice model says yes, for some

Oliver J. Rutz, Randolph E. Bucklin

Journal:

Quantitative Marketing and Economics

Year:

2012

Language:

english

File:

PDF, 343 KB

english, 2012

19

Modulation of the Hsp90 Chaperone Cycle by a Stringent Client Protein

Lorenz, Oliver Robin, Freiburger, Lee, Rutz, Daniel Andreas, Krause, Maike, Zierer, Bettina Karolina, Alvira, Sara, Cuéllar, Jorge, Valpuesta, José María, Madl, Tobias, Sattler, Michael, Buchner, Joha

Journal:

Year:

2014

Language:

english

File:

PDF, 2.89 MB

english, 2014

20

A Model of Individual Keyword Performance in Paid Search Advertising

Rutz, Oliver J., Bucklin, Randolph E.

Journal:

SSRN Electronic Journal

Year:

2007

Language:

english

File:

PDF, 788 KB

english, 2007

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